Media Channels & Activation Manager (remote or hybrid)
Location: 1000 nicollet mall, minneapolis, minnesota, united states, 55403-2542;
Job id: R0000255537
Job Family: Digital Marketing
Schedule: Full time
About us: As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.
Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success.
Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. As a Digital Display, Audio & Video Manager you will play a critical role in leading digital campaign planning, activation and optimization of Target digital media campaigns across media channels. You will be accountable to executing scalable tactics to drive brand, engagement and performance results. You will commonly perform custom analysis, develop reporting/insights and communicate results to partners and key stakeholders.
You’ll be responsible for developing consistent processes and execution techniques to help streamline our go-to market activation strategies, including but not limited to: campaign set-up, taxonomy creation, audience segmentation, creative capabilities, bidding strategies and budget/performance pacing. You are expected to keep pace with digital advertising innovations and overall digital marketing trends and translate relevant industry developments into enterprise strategies for Target.
About you •Relevant work experience or academic accomplishments related to Advertising, Business, Marketing, Finance, Economics, Mathematics or related concepts •5+ years of experience in digital display, audio & video media planning & activation •Activation and media strategy experience in both direct & programmatic media planning & activation with digital display, audio & video media platforms including, but not limited to: CM360, TTD, Google Ads. •Intimate knowledge of technical aspects of configuration, optimization and measurement of digital media campaigns (i.e. pixels, attribution, prospecting vs. retargeting, etc.) •Highly detail oriented with excellent organization skills while managing multiple ongoing projects •Advanced computer skills, including high-level proficiency in Excel (including, but not limited to, pivot tables and VLookups) •Detailed knowledge and experience with web analytics (Adobe Analytics, digital measurement platforms, etc.) •Comfortable navigating through ambiguity with a strong sense of prioritization and bias for action This position may be considered for a Remote or Hybrid work arrangement based on Target’s needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that’s not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.
Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :(min) USD - (max) USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits. Americans with Disabilities Act (ADA) Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
Estimated Pay: $56K - $80K (Glassdoor est.)