top of page

Marketing & Communication

CRM/Email Marketing Specialist

Job ID: #

Hi, we’re SmileDirectClub, and we’re big believers that everyone should have access to a smile they love. We also believe that you deserve a job you’ll love. At SmileDirectClub, you’ll help people change their lives – and in doing so, change your own.



US - Remote

Company Size:

Job Type:

Full Time




We believe it takes someone special to make a difference, and that what we do positively affects the way people see and share themselves. There’s a reward in knowing you’re bringing about change for the better, and that your personal experience helps you create the best experience for others. That’s why we value our Team Members as much as our Club Members. We believe there’s a piece of us in every smile we make. And that great companies are built person by person. 

Here’s how:

Winning as a Team. Mentoring you forward works – because when you win, we all do.

Balancing for stability. Your physical, mental and emotional well-being matter.

Encouraging the real you. Bring your true self to work – so you can do your best work and feel your best with us every day.

Let’s make smiles happen – starting with yours.

We're searching for a CRM Specialist reporting to the Manager of CRM Marketing, who will help lead SmileDirectClub’s e-mail communication and CRM solutions


  • Lead broadcast email and SMS campaign planning, content creation, deployment, optimization, including A/B testing.

  • Work with Email Marketing Manager on applying analytical insights to improve channel performance. Review reporting & analytics for email and SMS channels, and continually optimize channels based on target KPIs.

  • Work with Email Marketing Manager to continually refine and optimize the broadcast email and SMS processes.

  • Work with Email Marketing Manager to deliver quality assurance across email and SMS platforms.

  • Collaborate with the Marketing Team & entire organization on email and SMS communication initiatives.

  • Lead coordination efforts with customer care to ensure a quality customer experience with email and SMS communications.

  • Support automated email and SMS communication strategy throughout customer journey to deliver an incredible customer experience.

  • Learn & grow in your digital marketing expertise, and become a leader in your functional area and beyond.


  • Highly attentive to detail.

  • A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.

  • Excellent communication skills and collaborative spirit.

  • Solid work ethic, with the ability to pick up new tasks quickly.

  • Creative thinker.

  • Ability to express ideas clearly and confidently.

  • Positive attitude, and flexible personality.

  • Proficient in the use of Microsoft Suite, including Word and Excel.

  • Experience using automation tools and platforms (Salesforce Marketing Cloud, Looker)

  • Bachelor’s Degree in Marketing or related field

  • 2-4 years of equivalent work experience

Benefits of Joining the Club

How we make you SMILE...


  • Medical, Dental, Vision insurance including Domestic Partner coverage and company funded HSA

  • Unlimited/Flexible Time Off for Full-Time salaried employees

  • Work from home flexibility and fully remote work culture

  • Commitment to diversity, equity and inclusion initiatives, including one Flexible Holiday offered per year for team members to take time to celebrate key holidays

  • Tuition Reimbursement

  • Paid Parental Leave

  • Eligibility for our 401(k) or Roth Savings Plan and additional financial planning resources

  • TMSPP (Team Member Stock Purchase Program)

  • Generous Aligner & Oral Care Discount and annual allowance for Friends & Family

  • SmileWell wellness program focused on a holistic health approach, including no-cost Team Member Assistance Program offering free mental health and other various services

  • Discounted Pet Insurance

  • Commuter Benefits

  • Collaborative work environment and positive culture including work/life balance initiatives

  • Opportunities to grow within a fast-paced, innovative company

Company Profile

SmileDirectClub created the first end-to-end solution for your smile. An estimated 85% of people could benefit from orthodontic care, yet only 1% receive it each year with convenience and cost being the biggest issue. SmileDirectClub exists to help bridge that gap.

Since our founding in 2014, SmileDirectClub has helped more than 1.8 million people transform their smiles through our pioneering telehealth platform for orthodontia. We’re an international oral care leader, with hundreds of SmileShops, a nationwide network of hundreds of affiliated state-licensed dentists and orthodontists and Partner Network offices across all 50 states, and thousands of Team Members across the globe.

SmileDirectClub is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, disability, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender or gender identity, age, veteran status, or other applicable legally protected characteristics. SmileDirectClub is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. 

If you need any assistance or accommodation due to a disability, please let us know at Internal Team Members may contact the Benefits team for reasonable accommodation requests.


bottom of page